Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. Your favorite baits come floating in the “Magic Gravy” in Pint or Quart buckets, enabling you to recharge your baits by putting them back in the bucket. Gulp! Alive baits absorb 20% more Gulp! scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley, our passion is that you CATCH MORE FISH! Get yourself some Gulp Alive! and go have some fun!